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Posts tagged in ‘transparency’

Facebook changes privacy pages - now need a PHD to set privacyPosted on December 9, 2009

I’ve always been a defender of Facebook to the many haters and non-believers as I do think Facebook fills a great gap - non-geeks are into it, so I can interact with my non webby friends on a regular basis.
But they’ve just made a totally misguided change to the privacy settings that is making [...]

Tags: customer experience, social networking, transparency

Brave - and possibly suicidal - website from SkittlesPosted on March 1, 2009

Skittles (those little addictive sugary candies) have just launched a very brave website. I say brave because it completely turns the idea of a corporate website on its head and throws out the brand to its users.
If you go to Skittles.com, it loads a little Skittles toolkit widget - on top of a twitter [...]

Tags: Marketing, customer experience, innovation, transparency

Fakey McFakester and their fake fake campaignsPosted on January 19, 2009

Seriously, who is advising companies about their digital strategy at the moment? Today’s news has left me cranky as 3 separate articles on fake campaigns that have hit the news.

The first is a bit of a stupid one as the SMH on the weekend had a front page puff piece on some chick who [...]

Tags: Marketing, dishonesty in advertising, social networking, transparency

Pepsi stirs controversy - but understands social mediaPosted on December 7, 2008

Adage blogged a few days ago about a new Pepsi campaign that has exploded on the web. Pepsi created a print campaign for an edgy German magazine - it appears their target market is young, provocative, anti-establishment, etc.
The campaign theme is around there being one calorie in PepsiMax - the calorie becomes so lonely [...]

Tags: Marketing, transparency

NABPosted on October 9, 2008

You’ve probably reached this page as you’ve read about the NAB social media experiment.
Molt:n has decided to take this post down due to the resulting media shitstorm - this little blog post was blown out of proportion. Nothing to see here - how about you go and see some kittens instead?

Tags: customer experience, transparency

Facebook apps get insidiousPosted on January 15, 2008

I’ve been on Facebook for about a year now and in the whole time I’ve managed to ignore requests for installing applications. Bob has just bitten you and made you a vampire. Click here to install Vampires and start biting chumps. Carol has just become a werewolf. Become a werewolf too.
At least once a [...]

Tags: Marketing, facebook, random thoughts, spam, transparency