Posts tagged in ‘Marketing’

Mucky McDonalds coffee with your morning newsPosted on July 22, 2008

In news today, McDonalds has just signed a deal with Fox in the US to put cups of iced-coffee in front of the morning news anchors in regional areas.
Executives at the station, one of 12 owned by Meredith Corporation, say the six-month promotion is meant to shore up advertising revenue and, as they told [...]

Tags: Marketing

Dexter is back with a brand new viralPosted on July 9, 2008

I’ve blogged before about the brilliant dexter viral campaign they did a bit over a year ago.
Well they’re back with a second viral for season 3. Since blogging about it originally I’ve become addicted to the show and have watched season 1 and 2 back to back.
This viral is much the same in [...]

Tags: Cool websites, Marketing, innovation, memes

Another social networking sitePosted on June 26, 2008

In Canada, I discovered a new drink called the Caeser that is even better than the Bloody Mary. Instead of tomato juice, it’s made with Clamato juice - a combination of tomato and clam juice.
I know it sounds totally disgusting and I thought the same thing too until I tried it - I am [...]

Tags: Marketing, social networking

Gruen Transfer takes all your wrinkles/worries awayPosted on May 27, 2008

There is a new show starting tonight on the ABC called the Gruen Transfer, “a show about advertising, how it works, and how it works on us.”
Three Drunk Monkeys (great agency, terrible website) have created some fantastic ads to go with it, for Gruen Beauty, Gruen Beer and Gruen Bank. Apparently the ABC was flooded [...]

Tags: Marketing

Brand tags - don’t think they planned thisPosted on May 12, 2008

A new site has launched called Brand Tags - “a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”
The site shows you a logo of a brand and asks you to tag it.

It looks like it started quite well - Louis Vuitton has been [...]

Tags: Marketing

Facebook apps get insidiousPosted on January 15, 2008

I’ve been on Facebook for about a year now and in the whole time I’ve managed to ignore requests for installing applications. Bob has just bitten you and made you a vampire. Click here to install Vampires and start biting chumps. Carol has just become a werewolf. Become a werewolf too.
At least once a [...]

Tags: Marketing, facebook, random thoughts, spam, transparency

3 ways to make best friends of Marketing and ITPosted on October 25, 2007

One of the biggest parts of my job over the years has been as the conduit between marketing and IT departments - in fact, it’s one of the key ways I have sold myself in interviews as it’s a really important role to have within any organisation.
Marketing and IT traditionally have an acrimonious relationship. [...]

Tags: IT, Marketing, politics, random thoughts

Blog requestPosted on October 22, 2007

I’ve just had an email asking -
“I wanted to know if you could post a blog about this new advertising trend, advertisers are looking at your skin in a whole new way by Handvertising! You also take a look at the Handvertising samples and information on our site at http://www.HandvertisingUSA.com”
So here we go. Handvertising is [...]

Tags: Marketing

Come and see us at Open PublishPosted on July 10, 2007

Tags: Marketing, SEO, Speaking engagements

Two fantastic pieces of advertisingPosted on July 5, 2007

I’ve just stumbled upon two great pieces of advertising that I think are simply brilliant.

First of all, there is a serial killer on the loose in Miami, and all his targets are females that work in New Media. Scarily enough, he’s written in blood that “Molt:n Digital, you are next“.
Fox is promoting a [...]

Tags: Cool websites, Marketing, trends