Posts tagged in ‘Marketing’

Why you should be careful with imagesPosted on December 17, 2008

We all know that pictures can say a thousand words, are great for grabbing attention and can be used nicely to break up content on a page.
But if you’re going to use words like “people just like you”, maybe avoid using a scary army-rapist-looking guy with a touch of ‘roid rage and a facial [...]

Tags: Marketing

Pepsi stirs controversy - but understands social mediaPosted on December 7, 2008

Adage blogged a few days ago about a new Pepsi campaign that has exploded on the web. Pepsi created a print campaign for an edgy German magazine - it appears their target market is young, provocative, anti-establishment, etc.
The campaign theme is around there being one calorie in PepsiMax - the calorie becomes so lonely [...]

Tags: Marketing, transparency

Viral marketing attempt by MotorolaPosted on November 25, 2008

Over at BoingBoing Gadgets, Joel has a hilarious post on a viral marketer trying to do some underground marketing for Motorola - but he’s so totally clueless he’s become a joke.
Some of his classic comments - and gosh, doesn’t it make me want to go and check out the Krave.
I’m so glad my [...]

Tags: Marketing

Diesel make porn safe for workPosted on September 29, 2008

To celebrate its 30th birthday, Diesel is throwing a global party (or more accurately, a party in 17 cities across the world) and they have created a campaign called Diesel XXX, making porn safe for work.
They have taken porn videos and photoshopped over them making the images innocent and safe for work.

I love [...]

Tags: Marketing

Total marketing screwup from 3MPosted on September 17, 2008

Photo by Flickr user Scott Ableman
I’m sure most of you remember the Post-it note Jaguar prank photo that was doing the rounds a few years ago.
Well it turns out that a year later 3M decided to give this whole viral thing a go and contacted the photographer to use the photo in a US-wide [...]

Tags: Marketing

And to think I called bank advertising clueless…Posted on September 9, 2008

The ad world is all agog today about a new ad from HSBC in the UK that involves bears, hippies, cops and what looks like an obscenely big budget. Most of the advertising blogs I read love the ad and say (I’m paraphrasing here) that it’s engaging, makes you think, brings a tear to your [...]

Tags: Marketing

Nokia has the worst customer experiencePosted on August 7, 2008

I am so angry with Nokia at the moment - I now own an $800 brick that I can only throw in the bin.
I have a Nokia N73 that I’ve owned for 14 months (yes it’s 2 months out of warranty). Note I am still paying off the stupid thing as I took a [...]

Tags: Design, Marketing, Usability

Harnessing Word of MouthPosted on July 30, 2008

I admit I’m not nostalgic for days of buying cassettes or CDs - vinyl was way before my time. I hate having a shelf in my house for hundreds of CDs I never listen to as I have them all in digital formats - I just can’t bring myself to throw them all away. But [...]

Tags: Marketing

Topshop goes all Helmut NewtonPosted on July 28, 2008

When I lived in London, Topshop was one of my guilty little pleasures. They had great cheap little clothes that were perfect for a backpacker - you could buy a little top or dress for £10 and not worry when they fell apart (usually after wearing them once).
I think I’m way too mutton to [...]

Tags: Cool websites, Marketing

Gorgeous ambient marketing from the SF ZooPosted on July 22, 2008

The San Francisco Zoo is trying to get San Franciscans to connect with their inner animals, and have engaged BBDO West to create a campaign to engage the city.
They have created posters across bus shelters and at the zoo that have partial animals on them and encourage users to get their photo taken in [...]

Tags: Marketing, social networking