Posts tagged in ‘Marketing’

Viral advertising by Visit DenmarkPosted on September 20, 2009

It’s not often I’m stunned into silence by an ad campaign but a new viral from the Danish Government, by Visit Denmark, has left my jaw on the floor and me lost for words.

In a similar vein to Witchery’s “Man with the lost jacket” campaign, a Youtube video shows a cute Danish woman with [...]

Tags: dishonesty in advertising

A brilliant campaign from ElementPosted on August 13, 2009

I’ve just seen a campaign for Element Skateboards that has made my afternoon and given me hope that all advertising is not cynical.

Element’s vision is to “bring progress to skateboarding”. Skaters can be an anarchistic bunch at the best of times, and it only takes a whiff of corporate cynicism for them to accuse [...]

Tags: Marketing, social networking, trends

Youtube gives an instant voicePosted on July 22, 2009

Proving once and for all that mobile advertising executives have their heads wedged firmly up their own arses, Israeli mobile phone company Cellcom launched an ad last week that has been universally derided.

To sell more mobile phones, the ad depicts a soccer ball sailing over the Israel/Palestine wall, hitting a jeep full of Israeli [...]

Tags: dishonesty in advertising

Beautiful stop-motion from OlympusPosted on July 10, 2009

Regular readers of this blog know of my obsession with stop-motion films. Olympus have just released a really beautiful stop-motion, using 60,000 pictures, 9,600 developed prints and 1,800 shot pictures - with no digital post-production.
It’s absolutely gorgeous, and a beautiful tale of a life well lived.

I do wonder if he walked out on [...]

Tags: Cool websites, Marketing

Tweet every minute - new campaign from V AustraliaPosted on July 6, 2009

V Australia have just launched an interesting campaign to promote their Sydney - LA flights.
Called 4320 LA, it selects a group of 3 friends to be sent to LA for 3 days. Once there, they need to tweet every minute for 4320 tweets to win a bigger prize of an around the world ticket [...]

Tags: Marketing

Fitness First is the worst gym in the worldPosted on March 18, 2009

I can’t tell you the passion with which I hate Fitness First. I was a member there for about 5 years (it was the only gym in my area) and I still get angry when I think about the way they treat their members. It’s with complete contempt.
So it doesn’t surprise me to see [...]

Tags: Marketing

Aero skate video more pooey than originalPosted on March 4, 2009

After Snickers shamelessly stole a great idea from Spike Jonez and made it into a crap ad, Aero have joined the party and made an ad that actually reminds me of crap.
What is it with advertisers and skateboards lately? Don’t they know skating past its zenith in the 80s with Michael J Fox in [...]

Tags: Marketing

Brave - and possibly suicidal - website from SkittlesPosted on March 1, 2009

Skittles (those little addictive sugary candies) have just launched a very brave website. I say brave because it completely turns the idea of a corporate website on its head and throws out the brand to its users.
If you go to Skittles.com, it loads a little Skittles toolkit widget - on top of a twitter [...]

Tags: Marketing, customer experience, innovation, transparency

Sk8ting (or stealing creative) is not a crimePosted on February 22, 2009

Scott grew up as a hard-core skater in Vancouver, only giving up his skateboard in his mid twenties.
I grew up a nerdy bookworm, avoiding all physical activity.
Yet even I have seen the Spike Jonze skate video Fully Flared, and made the comment that it was the coolest skate video I’d ever seen.
So if [...]

Tags: dishonesty in advertising

Fakey McFakester and their fake fake campaignsPosted on January 19, 2009

Seriously, who is advising companies about their digital strategy at the moment? Today’s news has left me cranky as 3 separate articles on fake campaigns that have hit the news.

The first is a bit of a stupid one as the SMH on the weekend had a front page puff piece on some chick who [...]

Tags: Marketing, dishonesty in advertising, social networking, transparency