The NYT has an incredibly patronising article today about advertising to women, by women.
The gist of it - women can now read and write and some of them can blog. But women only read blogs written by other women because we only like talking about motherhood, shopping and celebrities. (I’m paraphrasing here).
There are some golden quotes.
“I love women. Women are more than half the population, and they do most of the shopping,” said Tim Draper, the venture firm’s co-founder and managing director.
Great thanks Tim. Did you go to university to study that?
To the disappointment of some women who want sites that focus on serious issues like politics, advertisers are not interested in every kind of content. They gravitate to the tried-and-true topics of women’s magazines: fashion, beauty, celebrities and love life.
So do the readers. “Time and time again, women are happy to see their relationship with their food, their clothes and their relationships externally manifested in entertainment and how-to content,” said Lauren Zalaznick, president of NBC Universal’s women and lifestyle entertainment networks, including iVillage.
Sigh. Oh well, this blog is going to change focus to give more diet tips, fashion advice and tried-and-true strategies to trap a man.
That’s what women want, after all.
This post is tagged under: random thoughts
