Ok maybe hell isn’t the right word. After all, I’m not stuck in a room with a sales guy presenting bad jokes and heinous sound-effects.
Love Creative have just launched their new website created entirely in Powerpoint.
The site comes complete with poxy Powerpoint sound effects and visual transitions, such as the whirly text or dissolve in.
My thoughts on this is it’s all very… creative. I can totally see the creative director peeing his pants about how clever and ironic it all is. And it IS clever and creative. But it just makes me feel tired. Maybe it’s because it’s a Monday and I’m having a bad day but why are there no creative agencies out there with a really good creative clever website that doesn’t use Flash or some other gimmick? All these agencies that create digital campaigns and websites for their clients and they have flashy unusable websites… is it the way a shoemaker’s wife goes barefoot or is it more like the blind leading the blind?
The navigation on the Love Creative website is clunky and difficult to get around - probably because it’s been created in Powerpoint, which wasn’t designed to create websites. And don’t even get me started on agencies like Netx, who I think have the worst, most unnavigationable website out there. Even Three Drunk Monkeys, who I think are doing amazing work, have a dreadful Flash website.
So what is it about creative agencies? Are they so busy being creative that they never learnt HTML or do they only teach Flash in agency school?
This post is tagged under: Design, Development
Sounds like you’ve got a case of the Mondays
lol. you’re making me feel all bright and chirpy… I quite enjoyed the Love site and its tone… despite the fact that it’s all flash.
wishing you a happy tuesday! :)
(that NetX site is terrible tho, isn’t it!)
Ok I feel better now that Monday is over.
I’ve been thinking about why I dislike the Love site so much and I’ve decided that it’s too clever but it’s not smart.
It’s clever in that it gets a reaction from everyone who works in online, whether it’s love or hate (or contemptuous disdain). But most of their clients aren’t really online experts, at least judging from their client list - they wouldn’t even notice that the whole site has been done in powerpoint. Most of them just want something simple, they want a phone number or to see their credentials and previous work. And I think it fails at this as it’s not easy to get to those sections.
But I guess it got people talking so if that was their aim then it’s a success.
I still don’t like it though :)
This kind of reminds me of the Regurgitator website where they are trying to be tacky and have some fun with it, but Love Creative don’t seem to pull it off.
I think even with irony, you need a logical navigation structure that doesn’t drive you mad waiting, waiting and waiting.