A new site has launched called Brand Tags - “a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”
The site shows you a logo of a brand and asks you to tag it.
It looks like it started quite well - Louis Vuitton has been tagged as expensive, luxury, bags, etc. But I love how negative the feedback of all the brand impressions have quickly become. An example from T-Mobile. Thieves, sucks, slow, rip-off. Interestingly loads of tags around Catherine Zeta-Jones, who I assume they use in their advertising. Guess people are paying attention to the ads…
I don’t even know the brand but I’m instantly thinking they are as bad as Telstra.
I’d love to see some Australian brands added. Lesson learned from this? You no longer own your brand, it belongs to the people. You can’t control your image via careful press releases and overpriced advertising - users are too cynical and saturated with marketing guff.
This post is tagged under: Marketing
very very cool.
no mention of home loans under virgin goddamnit
I thought Virgin didn’t do home loans? :)
T-Mobile is pretty terrible, take it from me ….
And thanks for the kind words about the site, glad you like it.