Cheryl has been working in the online industry since the days of using 14.4 dialup modems, starting her career at OzEmail when it was Australia's only ISP. She discovered a passion for the web and all things online, and became a web developer and producer.
She worked in London during the dotcom boom on various startups, including Firebox.com and British Telecom.
Since returning to Australia she has worked across various industries, predominantly in Finance and Telecommunications and has variously been a producer, web analytics specialist, search engine optimiser, online marketing manager, social media strategist and user experience manager.
Cheryl's passion is about making things easy for the user, and how this can increase conversions or sales on your website.
She has spoken at multiple conferences on topics such as converting your company to web standards, career opportunities online and the future of the web.